As the portal DJ Techtools reports, the successful native instruments product line Traktor is about to be sold. There are several potential buyers, but the British company Allen & Heath seems to have the best cards. The two parties are said to have already met in Berlin last month for initial negotiations.
Both Native Instruments (NI) and Allen & Heath could benefit from the deal. While NI could invest more energy and resources in its producer product lines of machines and assemblies, Allen & Heath would have the opportunity to compete more aggressively with global market leader Pioneer and achieve a better balance between software and hardware products.
However, DJ Techtools names a number of other potential buyers: Behringer, InMusic, Novation, Ableton, Bitwig (and other DAWs), Apple, Algoriddim, Roland and Mixed in Key are listed by the portal as theoretical buyers.